Based on demographics that you send as a user property: gender, language, etc.
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Based on specific characteristics of your product, such as subscription type, user type, user level, etc.(You need to send them as user properties.)
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Based on data collected by UXCam about the user such as location, device type, os version, platform, app version.
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Based on user behavior and activity, such as the number of visits, time spent per session, triggered events (e.i. Purchase completed), visited screens, etc.
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Create segments to define your own metrics such as active users, loyal users, etc.
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