Custom user properties can be sent to UXCam to track data about your users, such as age range, internal user ID, if they have a loyalty card or not, and more.
By default, UXCam generates a random alias name to identify your users based on the Install ID. We also show you other properties about the user such as location, the device used, network type, and more.
Everything in the below screenshot is automatically collected other than the User Name that is set by an API and everything in the green box. The data here is an example, you are able to customize what kind of user properties you send to UXCam:
In addition to the above data collection, you can send up to 20 additional user properties with our API. See our guide here.
Sending additional user properties will help you:
- Segment your users just like you do internally.
- Have a better understanding of your users’ actions, create segments within UXCam, and discover how behavior changes between different audiences.
- Easily identify your users with a unique User ID to pinpoint their issues and provide better support.
- Identify your users across multiple devices.
We recommend not sending PII data, such as email address or phone number, and instead, send your own unique User ID to UXCam. However, if you do need to send PII data, you will need to sign a DPA agreement with us. Please contact team@uxcam.com to discuss it.
Below are some examples of what you can send to UXCam.
User-based properties:
| Property | Description |
|---|---|
| UserID |
Internal identification of the user |
| UserRole | The user permission level |
| AgeRange | The age range of the user |
| Gender | The gender of the user |
| LanguagePreference | The language preference of the user |
| Occupation | The occupation of the user |
| LifecycleStage | Where the user is in the customer journey |
| LastCustomerEngagement | Date of the last interaction |
Subsciption-based properties:
| Property | Description |
|---|---|
| SubscriptionType |
The type of subscription the user has such as free, trial, paid or canceled |
| BillingPeriod |
Paid subscription either monthly or annual |
| SubscriptionTime | The number of days the user has had their subscription |
| PaymentType | The payment method for the subscriber |
| CancelationReason | The reason for a paid subscriber to cancel |
| NumberAccounts | The number of accounts a user had |
| OrganizationID | The organization ID that is associated with a user |
| PlanStartDate | Start date of the current plan |
| PlanEndDate | End date of the current plan |
| NumberPurchases | The number of purchases a user made |
| AveragePurchaseValue | The average purchase value for a user |
| NumberTickets | The number of tickets a user has created |
| LifetimeValue | The total amount a user has paid |
| NPSscore | The NPS rating from the user |
Loyalty-based properties:
| Property | Description |
|---|---|
| PointsEarned |
Amount of points a user has |
| CompletedActivity | The number of activities a user has completed successfully |
| ReferralsSent | The number of referral links sent |
| PointsRedeemed | The number of points redeemed |
| RedeemedRewards | The rewards sent to the user |
| PendingPoints | The number of points pending |