Active users is one of the most common metrics that you will always want to monitor. With UXCam you can measure the number of active users for your app and the variation over time.
Seeing only this metric does not tell you much; if the number of active users is growing, but the amount of visits by users and time in the application is decreasing, you probably want to go deeper to analyze what is happening.
- #1 Track your Active Users and the number of visits per user.
- #2 See the distribution of users by platform or device.
- #3 Define your active users and create segments to monitor their activity.
#1 Track your Active Users and the number of visits per user
In the overview section, check your daily, weekly, and monthly active users (DAU, WAU, or MAU) and see how many visits they had. Track these metrics over time to analyze the growth of your user base.
#2 See the distribution of users by platform or device
On the session page, select users and analytics, and group it by day and platform or device class, to analyze growth trends based on specific devices or platforms.
E.i. In this example, you can see that the Android user base is growing but iOS is decreasing.
UXCam defines an active user as a user that visited your app, however, the definition of an active user may vary between different apps or industries. While some companies are interested in seeing the number of users using their app, other businesses consider that an active user as a customer that completed a certain action in their app e.i. purchase or sign in.
#3 Define your active users and create segments to monitor their activity
You can define your Active users based on some key actions or processes within your app and create segments to measure product usage.
E.g. you can define an active user by a user that visited your app and completed a purchase or added a product to the cart. You can create a saved segment with these conditions and find how many users completed that action each day and whether these metrics increased or decreased over time.