UXCam provides a breadth of data to help you learn about your users and monitor your users’ engagement. Understanding who your users are and their behavior is crucial to to design an app that meets their needs, keeps them engaged and ultimately to gain a competitive advantage in the marketplace. 

 

1 » How many active users do I have daily, weekly or monthly?

2 » How many daily new users do I attract every day on my app ?

3 » How many users churned in the last month? Who are the users that churned in the last month?

4 » How many engaged users do I have each month? Who are my most engaged users?

5 » How many users use Android vs. IOS on my app?

          6 » From which country/city are my users from?

          7 » What week day and time of day are my users most active?

Click to see our dashboard example 

 

Report Library

UXCam offers hundreds of pre made reports in the report builder. All you need to do is search for the metric you're interested in and hit on add report. The report will automatically be added on the dashboard. 

 

How many active users do I have daily, weekly or monthly?

 

 

 

To create these 3 reports:

• Daily active users : Just add report, search for Daily Active users on App and hit Add
• Weekly active users : Just add report, search for Daily Active users on App and hit Add
• Monthly active users : Just add report, search for Daily Active users on App and hit Add

Note : You can duplicate WAU and adjust the date range accordingly (one week or one month). 

 

Why track these metrics ?

• These metrics are important to understand how your user base is growing.  If you notice that your user base is growing rapidly, you may need to invest in more servers or other infrastructure to handle the increased traffic. If you see a decline in active users, you may need to rethink your marketing strategy or make changes to your website to improve the user experience.

How many daily new users do I attract every day on my app ?

 

To create this report : 

• Daily new users on app over time : Just click on add report, search for Daily Active users on App and hit Add

Why track this ?

• Tracking Daily New Users (DNUs) on an app is important as it provides insights into user acquisition, revenue, user engagement, and product development. DNUs are a key metric for measuring user acquisition and can show the effectiveness of marketing and user acquisition efforts. High DNUs suggest a product that is attracting new users and gaining traction in the market, which can lead to increased revenue from in-app purchases or subscriptions. Furthermore, tracking DNUs can help identify areas for improvement and prioritize features that will attract more new users.

 

How many users churned in the last month? Who are the users that churned in the last month ?

Why track this ?

• Tracking users that are slipping away, or churned users, is important for understanding user retention, revenue, user feedback, and product development. By identifying why users are leaving and reaching out  to address their concerns, businesses can improve their products and services and retain more users over time.

To create these 2 reports:

1. Number of Slipping Away/ Churned Users: 

• Report Type : Users 
• Metric : Count of users Total 
• Filters : User property > Last seen before date of interest 

2. Table of names of Slipping Away/ Churned Users: 

• Report Type : Users 
• Metric : Count of users Total 
• Group by : User property > Alias
• Segment : User property > Last seen before date of interest

 

How many engaged users do I have each month? Who are my most engaged users?

Why track this ?

• Tracking the most engaged users is important for user retention, revenue, product development, and marketing efforts. Highly engaged users are more likely to continue using a product or service, make in-app purchases, and refer others. By identifying what features are most valuable to these users, businesses can prioritize improvements and make data-driven decisions to improve their product and services.

To create these 2 reports: 

1. Number of Engaged Users

• Report Type : Users 
• Metric : Count of users Total 
• Grouping : Time > Month of Session 
• Segment : User Segment > Engaged

2. Table of names of Slipping Away/ Churned Users: 

• Report Type : Users 
• Metric : Count of users Total 
• Group by : User property > Alias
• Segment : User segment > Engaged

 

 How many users use Android vs. IOS on my app?

Why track this ?

• Knowing if your users are using an Android or iOS app is important because it helps you ensure compatibility, tailor user experience, target marketing efforts, and prioritize development efforts. This will Ultimately lead to a better user experience and increased engagement.

To create this reports:   Add report > search for Monthly Active users on app per platform > Add

 

From which country/city are my users from?

Why track this ?

• Overall, understanding where your app users are from can help you make data-driven decisions about your app's development and marketing strategies. For instance, you can allocate a larget amount of your marketing budget to a certain region or decide on organising conferences in a specific city. 

To create this report :  Add report > search for Monthly Active users on app per country > Add

 

When time of day and week day are my users most active? 

Why track this ?

• Understanding when your users are active on your app can help you optimize your app's performance during peak usage times, Increase engagement by scheduling push notifications  at the most effective times and targeting your marketing efforts more effectively.

To create these 2 report :

 Add Report > Build from Scratch 

1. Users by time and date of the week 

• Report Type : Users 
• Metric : Count of users Total 
• Grouping : Time > Day of Week AND time of day

2. Average user engagement time per hour 

• Report Type : Users 
• Metric : Engagement time per user average
• Grouping : Hour of the day