What are custom user properties ?
Aside from what UXCam automatically captures, you can enrich your behavioral and user data thanks to custom User properties. You can send up to 100 additional user properties you might have such as age, gender, loyalty status, or acquisition source.
Default User properties in UXCam
By default, UXCam captures some information automatically about your users. You can see these under user properties in filters. You can read more about these here
💡 You can send up to 100 additional user properties with our API.
Why send user properties?
Sending additional user properties will help you:
Segment Users: Have a better understanding of your users’ actions, create Have a better understanding of your users’ actions, create segments, and discover how behavior changes between different audiences.
Identify users: Easily identify your users with a unique User ID to pinpoint their issues and provide better support. Identify your users across multiple devices. (Web & Mobile)
Examples of User Properties to send
You can send additional user properties to gather more insights or to easily filter or group sessions, users, or events by specific user properties.
Here are some common user properties to consider:
Property Name | Example Value | Use Case |
PlanType | Free, Premium | Segment by subscription level. |
AgeGroup | 18-24, 25-34, 35-44, 45+ | Understand behavior trends across age groups. |
LoyaltyCardStatus | Active, Inactive, Expired | Track user engagement with loyalty programs. |
PreferredLanguage | English, Spanish, French | Understand language preferences. |
Aquisition source | Facebook, Google | Understand where are your users coming from and the differences in their behavior. |
How to send user properties
To send user properties, refer to our Developer Docs for a detailed implementation guide.
⚠️ We recommend not sending PII data, such as email address or phone number, and instead, send your own unique User ID to UXCam. However, if you do need to send PII data, you will need to sign a DPA agreement with us. Please contact team@uxcam.com to discuss it.
Best Practices for User Properties
Use Clear Naming Conventions: Ensure consistency in naming to avoid confusion.
Avoid sensitive information: Do not send personally identifiable information (PII) such as email addresses or credit card details.
Keep it simple: Limit the number of properties to those that align with your goals.
Viewing User Properties in UXCam
Once configured, you can view and use user properties in the UXCam dashboard:
Go to the Sessions section.
Filter sessions or create segments based on user properties.
Combine these insights with dashboard reports to gain a comprehensive understanding of user behavior.