Understanding user behavior and improving app performance are critical for driving business success. UXCam provides a structured framework for analyzing and achieving your goals through the use of actionable insights and product metrics. This article explains how to define meaningful goals and align them with the metrics available in UXCam to maximize your impact.
Why Define Goals?
Clear goals provide direction and purpose, enabling you to:
Measure success effectively.
Focus efforts on high-impact areas.
Communicate progress to stakeholders.
By defining specific, actionable goals, you can better utilize UXCam’s features to understand user behavior and improve app performance.
Product Analytics framework
Four Levels of Metrics and Insights
When analyzing app performance, metrics can be divided into four interconnected levels:
Metric type | Explanation/Goals | Prime users |
Business metrics | Represent company-level objectives like revenue, cost reduction, and profitability.
| CEO / CTO / CPO |
Product metrics | Focus on app performance and user engagement (Retention rates, DAU / WAU / MAU conversions)
| Product managers, UX teams, and team leads.
|
Actionable behavior metrics | Quantify user actions and experiences within the app. Examples include:
Goal: Reduce rage taps on a checkout screen by 50%. | UX designers, developers, and QA teams. |
Qualitative insights | These provide detailed insights into individual user experiences, helping you understand:
Resolve a recurring crash issue identified in session replays. | Customer support teams & individual contributors. |
Connecting Metrics to Drive Impact
Metrics interact dynamically. For example:
Top-down approach: Start with a business goal, like increasing revenue. Analyze product metrics (e.g., retention and conversion rates) to identify trends. Use actionable behavior metrics and qualitative insights to pinpoint specific issues, such as rage taps or screen quit rates.
For example, a drop in conversion or retention can be tied to specific user actions or experiences. The idea is to track these insights from the bottom up (individual user experiences) to see their impact on broader product and business metrics.
Bottom-up approach: Begin with qualitative insights, such as identifying users experiencing frequent crashes. Measure the impact on actionable behavior metrics and product metrics to evaluate the issue’s effect on business goals.
Metrics in UXCam
UXCam supports three layers of analytics: Each layer answers specific questions:
What: High-level trends and patterns.
How: The mechanics of user behavior and performance.
Why: Deep insights into user motivations and pain points.
Product Metrics: What?
Conversion reports
Funnel reporting
Screen transitions
Retention reports
Behavior Metrics: How?
Types of Metrics | Feature/reports |
Screen analytics |
|
Session analytics |
|
Engagement analytics |
|
Technical analytics |
|
3. Qualitative Analytics: Why?
Session replay
Heatmaps
Event replay
Screen replay
Logs