Our most successful clients have multiple teams using UXCam. And each team has some sort of goal or specific use case with UXCam. The most common teams are:

UX and product teams
Analytic teams
Development teams
Support teams

Each team will use UXCam in a slightly different way. Your teams can be working together on one goal or each team can have multiple goals.

Keep in mind that as you add goals, it might become more complicated, therefore we recommend starting off simple with 1-3 goals. Your team can track more goals once you know what is working and what is not working within your process.

Overall there are 2 ways to define your team goals.

You can let your company-wide goals define your UXCam goals or you can let the data from UXCam define your team goals.

Company lead goals:

Usually, your company will have some type of high-level goal to increase revenue, retain clients, reduce cost, mitigate risk, etc.

Example of a company lead goal:

Let’s take this example, your company has a business goal of increasing revenue by X% by the end of the year. We can use this company initiative to set goals for your team within UXCam.

How to your team contributes to the goal:

First, we will need to understand how your team contributes to this goal. You can either directly or indirectly affect your company’s revenue goal.

Your team can directly affect this goal if they are responsible for processes that add revenue directly to your business. Your team can indirectly affect the bottom line by supporting and optimizing the actions or processes that do increase revenue.

How to apply a direct goal to UXCam:

For example, if your app supports a subscription-based model, we can say that adding more paid users directly impacts your company’s revenue. Therefore, the signup process for new paid users is very important to your team and your overall company.

Within UXCam, you can set a team goal to increase successful sign-ups. First, you can identify how many signs-ups are not successful, then decide that you would like to increase sign-ups by X%. Once you have a focus, you can dig into why the sign-ups are not successful. See a full example here.

Other examples of direct company lead goals:

Increase conversion rates (how many people buy X or do Y)
Decrease cart abandonment
Increase engagement time on key screens
Increase the number of times X event occurs
Increase the engagement time on a new paid feature

How to apply an indirect goal to UXCam:

Reminder, your team can indirectly affect the bottom line by supporting and optimizing the actions or processes that do increase revenue. For example, reducing the number of small bugs within your app does not directly impact revenue, but it is a very important aspect of how users interact with your app. If they cannot see a screen or the app crashes, they are highly unlikely to continue using the app.

Examples of indirect company lead goals:

Increase the crash-free sessions within your app
Reduce the number of rage taps on a certain screen
Reduce the number of unresponsive gestures on a certain screen
Increase the UI-Freeze-free sessions within your app
Redesign the app flow so your users can find what they need quicker
Reduce the average time spent on ‘non-converting’ screens
Decrease app abandonment

UXCam data-driven goals:

If you do not have a direct goal from your company, you can use the data within UXCam to spot issues or hurdles that you can resolve.

For example, within the session screen, you can see how many rage taps there are in a timeframe. If this number seems very high, you can start to dig into why and make updates to your app to reduce the number of rage taps.

So instead of the company defining your focus, you are using the data within your UXCam dashboard to identify areas of improvement. Once you find what you want to focus on, like reducing rage taps, then you can make improvements to your app and compare the before and after.

Check out this example of how you can spot some friction points for your users in UXCam.

If you simply want to "see what data you have" you can add widgets (reports) to a dashboard to visualize your data, and therefore find friction points. Check out how to create customizable dashboards here.

HEART Framework

Another option is to use the HEART framework to identify goals. This framework was developed by Google employees and you can read more about it here.

This framework is popular among product and UX teams to set high-level goals around

Happiness
Engagement
Adoption
Retention
Task Success

This worksheet will provide examples of goals, signals, and metrics. We also added in Frequency (when you can check these metrics), Target (what you are hoping to achieve), and also custom events and user properties you can send to UXCam.

Feel free to make download the worksheet and edit it for your needs.

Align your teams and define your goals

We've developed a Framework that has successfully helped many of our customers to identify their pain points, define problems, goals, and metrics they want to track, and identify the questions they want to answer with UXCam data.

Working with your teams to align their needs and expectations will help you save time and work more efficiently when setting up and using UXCam platform.

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