Track, analyze, and boost conversions
This is a powerful feature that allows you to track the completion of certain steps within your app.
- Track your conversion funnels to understand how many of your users move from one step to the other. e.g. online purchase, or registration process.
- Analyze abandonments by watching those specific sessions to pinpoint the main roadblocks for your users and understand the reasons behind drop-offs.
- Get more granular with the combination of screens and events and track every specific step of your conversion process.
- Break down your funnels based on various properties such as Device Platform, App version, or any User properties such as gender or age, to compare the behavior between different segments.
- Use Session funnels to track conversions that happen within one session or User funnels to measure conversions per user, regardless of how long it took them to convert.
Analyze your funnels:
In the example above, we've created a Session funnel, which means that all the steps should happen within one session. The designed path consists of one screen and 5 events for our purchase process:
» Category activity
» View product
» Add to cart
» Add payment
» Add delivery
» Purchase completed
The funnel shows that after browsing the different categories of products in our app 89% of users didn't view any specific item. It also shows that this is the biggest drop-off in our conversion funnels.
To understand the reasons behind the drop-offs we can click on play and watch the sessions to understand how and where our users leave the category screen without viewing any specific products.
» TIP: Use custom labels on the left side to identify behavioral patterns between users, highlight users with issues or categorize the drop-off reasons based on your findings. You can find them later filtering by the label.
Continuing with our funnel analysis, we see that after adding a product to the cart 64% of the users don’t proceed to select the payment method. To drill down into the data, we added the events ‘Add payment’ and 'Add delivery' and discovered that all the drop-offs are from adding to the cart to adding the payment method, which already discards reasons such as issues with delivery address or delivery time and issues with payment processing.
Perhaps the available payment methods are not sufficient for our users, we can now use push notifications (which will soon be available on UXCam) to contact these users and send them a survey asking about their preferred payment method.
Now you can have much more granularity in your funnels since you can add events with certain properties. For example, if you want to see the checkout process only for the 'Credit Card' payment method, you can choose the 'Add Payment' event, with the property 'Payment method' and the value 'credit card', and exclude all other payment methods.
Now you can also see your data in a table to clearly visualize the percentage of conversion and abandonment of each step in relation to the previous step or to the total number of sessions at the beginning of the funnel.
Last but not least, you can group your funnels by Device properties, such as platform, app version, or device model, and by User properties such as gender, age, city, subscription type, or any other property you send to UXCam, to analyze differences in the behavior.
Note » Please keep in mind that when creating a funnel you need to consider how much time it takes your users to complete the process. If you want to see all the users that completed the purchase you can create a user funnel, however, if you want to see all the users that completed a purchase in just one session (without leaving your app to e.g. explore other options) then you should create a session funnel. Read more about user and session funnels →