In the Funnels section, you’re able to design some exemplary paths of your users and see how many of your users accomplish these paths and when they drop-off most frequently.
In the example above, the designed path consists of three screens and is grouped by the OS version:
- BFOpenShopOnboardingViewController
- BFProductsViewController
- BFProductDetailViewController
The funnel shows that only about 28.5% of all the users who are on the 1st screen, go to the 2nd one. It means that there is a high dropoff on the 1st screen - about 71.5% of all the users go to a different screen than the 2nd one or leave the app.
However, it shows that everyone who is on the 2nd screen goes to the 3rd screen so everyone accomplished the path from 2nd to 3rd screen.
If you want to understand your users’ behavior on the 1st screen and see where and why users dropped off, click the play button and go to the sessions which include this drop-off.
