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Funnels overview

Track, analyze and boost conversions

This is a powerful feature that allows you to track the completion of certain steps within your app.

  • Track your conversion funnels to understand how many of your users move from one step to the other. e.g. online purchase, or registration process.

  • Analyze abandonments by watching those specific sessions to pinpoint the main roadblocks for your users and understand the reasons behind drop-offs.

  • Get more granular with the combination of screens and events and track every specific step of your conversion process.

  • Break down your funnels based on various properties such as Device Platform or App version to compare the behavior between different segments.

 

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Analyze your funnels:

In the example above, the designed path consists of four screens for our purchase process:

» Category Activity

» Item details Activity

» Cart Activity

» Place order Activity

The funnel shows that after browsing the different categories of products in our app 38% of users don’t see any specific item. It also shows that the biggest drop-off in our conversion funnels is from Item details activity to Cart Activity.

To understand the reasons behind the drop-offs we can click on play and watch the sessions to understand how and where our users leave the product page without adding any item to the cart.

 

Screen_Shot_2021-02-03_at_5.44.49_PM.png

» TIP: Use custom labels on the side to identify behavioral patterns between users, highlight users with issues or categorize the drop-off reasons based on your findings. You can find them later filtering by the label. 


Continuing with our funnel analysis, we see that after visiting Cart activity, 16,67% of the users don’t complete the purchase. To drill down into the data, we added the event ‘Add payment’ and discovered that all the drop-offs are from adding to the cart to adding the payment method, which already discards reasons such as issues with delivery address or delivery time and issues with payment processing.

 

Screen_Shot_2021-02-03_at_5.29.28_PM.png

Last but not least, you can group your funnels by App Version, Os version, Device Platform, or Device size to analyze differences in the behavior. 

Note » by default, we show data from the last month but you can also change the date range and compare conversions amongst different periods.

Learn how to create a funnel →