Focus your analysis and product decisions on your users.
Thanks to our new User page you can track the behavior of individual users, understand the user journey, discover friction points and analyze unique users’ engagement.
1. Select the period you want to focus on and sort your users based on the most relevant metrics. E.g. you can center your analysis on the most engaged users.
On the default view, you can find properties such as session count, engagement time, last seen date, or device type. However, you can always add, remove or rearrange the columns and use any of these properties to order your users.
2. Use the filters to find specific audiences, such as users with just 1 visit or more than 3, that triggered a certain event in your app or didn’t use it for the last week. You can also combine the filters to find e.g. users from Canada who visited your app more than 5 times within the last month.
3. Create different segments to find those users later and compare their behavior over time. You can also use the default segments such as:
- One-time users
- Slipping away
Once you have the list of users, you can analyze each of them individually to find behavioral patterns, identify issues or frustration and drill down to discover each singular interaction. Read more about individual user page →
Custom labels & Favorite users
You can mark a user as a favorite by clicking on the star or use our custom labels to categorize your users based on common behavior, experienced issues, drop-off reasons, custom user properties, among other reasons. Then you can easily find these users filtering by a custom label.
To create a new label, click on the label icon > add new label. Enter the name of the tag, select an icon and save it. Now that the custom label is available for all your users, so you can start categorizing them. You can either do it one by one when checking the individual user page or select a few of them and mark them with one of the created tags.
You can later remove those labels from the users or delete them completely by going to Manage labels.