Track, analyze, and boost conversions
This is a powerful feature that allows you to track conversions within your app. Want to know what’s the average time your users take to convert? What’s the conversion rate? Do you want to analyze users that converted within a specific time? You can do all this and more with our funnels!
- Track your conversion funnels to understand how many of your users move from one step to the other. e.g. online purchase, or registration process.
- Analyze abandonments by watching those specific sessions to pinpoint the main roadblocks for your users and understand the reasons behind drop-offs.
- Measure the effectiveness of any process by using funnels and viewing the time it takes for users to convert.
- Break down your funnels based on various properties such as Device Platform, App version, or any User properties such as gender or age, AB tests to compare the behavior between different segments.
- Analyze funnels based on session count or user count : Are you interested in knowing how many people completed the funnel or the number of converted sessions ?
Funnel Use Cases
Micro conversion Analysis
- Track and analyze micro conversions on your mobile app that contribute to a larger macro conversion goal, eg. registration which is a crucial process in mobile apps.
- Macro Conversion → Successful User Registration: This represents the main goal of the process, where a user successfully completes the registration process and creates an account in the mobile app.
- Micro Conversions are smaller, incremental steps that indicate user engagement or progress towards the main conversion. Account Creation → Profile Setup → Email Verification → Opt-in for Notifications
These micro conversions collectively contribute to the overall conversion goal of successful user registration. By tracking and analyzing these micro conversions, you can gain insights into user behavior, identify any obstacles or drop-off points in the registration process, and optimize the user experience to increase successful registrations. Eg. Are there high drop offs after the email verification? Maybe an alternative verification step can be suggested.
Conversion Rate Analysis
- Analyze e-commerce checkout funnels from items viewed to purchase successfully completed, and identify areas with high drop offs. If you identify a high drop off rate after users add items to their cart, you can test out strategies such as email or on page notifications to remind shoppers to complete their purchase.
- Onboarding flow or KYC : Understand, measure, and improve onboarding flow or KYC process. Identify where users tend to drop off and find ways to increase onboarding completion or KYC by shortening the flow or showing fewer pop ups.
Conversion Rate Comparison
- Country analysis: Investigate conversion rates of certain processes across different countries. Find out if a certain country is outperforming others or has a particularly low conversion rate. Click through to corresponding recordings to identify what's preventing users from converting.
Funnel Examples
There are different types of funnels you can create based on different goals. Some examples include:
Sales
- Check out process
- Signed up for referral program
- Used a discount code
- Made a repeat purchase
Marketing
- Downloading an e-book
- Signing up for a newsletter
- Starting a free trial
- Scheduling a demo
Finance
- Completed KYC
- Open an account
- Transfer money