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How to use Screen analytics for your web app

Updated over a week ago

Screen Analytics helps you understand how users interact with every page of your web product. This feature offers both a high-level overview and deep-dive visibility into page-level performance.

Go to Screens > Analytics in your UXCam dashboard to get started.

What can you do with Screen Analytics?

You can use Screen Analytics to:

  • See which screens get the most visits, and break it down by device type.

  • Track visit trends over time and identify your top landing and exit pages.

  • Spot screens with the highest bounce rates to understand where users drop off.

  • Measure how much time users spend on each screen—and where they spend more or less time.

  • Quickly find screens with potential UX issues like low engagement, rage taps, or dead clicks .


1. Use the Overview Cards

At the top of the Screen Analytics page, you’ll find four clickable metric cards:

  1. Screen visits

  2. Bounce Rate

  3. Average/Median time on screen

  4. Screen with issues

Each card leads to a detailed view with screen-level metrics and visualizations.

📌 Screen Visits (Card)

Click Screen visits box to explore:

  • Most Visited Screens: Pages with the highest number of visits during the selected date range.

  • Daily Trend: Time-series chart showing how visits fluctuate daily.

  • Device Type Split: Breakdown of visits by device type: desktop, mobile, tablet.

  • Top Landing Screens: Screens where sessions begin most frequently.

  • Top Exit Screens: Screens where sessions most frequently end.

✏️ Note: All metrics reflect data based on the selected date range (top-right corner of the dashboard). Adjust the date range to zoom in on trends after a release or campaign, or compare performance across different periods.

📌 Bounce Rate (Card)

Click Screen visits box to see:

  • High Bounce Rate: A screen bounce is a visit to the screen where the screen was the first and last screen visited on the session. Bounce rate is the percentage of visits to a screen where users arrived on that screen and then left the app without viewing any other screens.

  • Bounce Trend by device: Bounce rate segmented by device type.

  • Bounce trend: Daily bounce rate changes visualized over time.

📌 Average or Median Time on Screen (Card)

Click the Time on Screen card to analyze:

💡Tip: Median time helps smooth out extreme cases and gives you a more realistic view of user behavior.

  • Highest engagement screens

  • Lowest Engagement Screens

  • Daily trend

  • Device type

📌 Screens with Issues (Card)

Click the Screens with Issues card to identify friction points:

  • Most problematic screens: Pages flagged due to high rage taps and dead clicks (indicators of frustration or broken elements)

  • Daily trend: Time-series chart showing how issues fluctuate daily.

  • Device type: Breakdown if issue frequency by device.

  • Issue type: Frequency of each issue type (Rage click, dead click)


2. Filter your data OR search for specific screen

Use the filters or search bar to find a specific screen and deep dive into that screen. You can apply any filters to narrow your view and add as many filters as needed.


3. Use the Overview Table for Screen-Wide Metrics

Scroll down to the screen overview table to view and compare metrics across all screens at once. You can:

  • Sort by any metric (e.g., bounce rate, visits)

  • Export the data for further analysis

  • Identify outliers, high performers, or drop-off points at scale

4. Deep dive into the heatmap for a screen

Click on the + icon for any screen to analyze its heatmap.

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